When trying to expand the audience for your blog, the real trick is getting your blog’s URL in front of a new set of eyes. Too often, the methods we use to promote our blog reach the same audience over and over again. Growing readership means hooking the interest of those who don’t already know your blog exists. To grow your blog readership, begin thinking outside the box, and coming up with new ways of reaching consumers who would be genuinely interested in what you have to offer.
1. Social Networking
It seems obvious, but unless you are using them all, you are missing out on a huge opportunity. Facebook, Twitter, Pinterest, LinkedIn, Instagram and other social networking groups are competitors. They do not attract the same customer bases. If you are not promoting your blog on every last one of them, you are missing out on an opportunity to introduce yourself to people. Research one new social network a week and develop a plan for promoting your blog through that venue.
2. Physical Visibility
Not everyone lives their life seated at a computer. While you may be tempted to believe that looking for readers online is good enough, you will be better served to look for non-internet based methods of promoting your blog. Get a window sticker for your car. Get your blog included on the sponsor list for local charities. Hang flyers or business cards in local business windows, or on local corkboards. Just get creative and look for opportunities to let people know you exist.
3. Beg, Borrow, and Steal
Invite a guest blogger to write an article for your blog. Then, link your blog to their webpage or blog. This will bring their followers to your page, and instantly doubles your visibility. Look for a blogger who has a blog that is in some way related to yours, but does not overlap yours in terms of marketing. For example, if you keep a blog on the healing properties of herbs, you might invite someone who focuses on acupuncture to your site to do a guest column.
4. Communicate Well
As obvious as it seems, you need to be communicating well to grow your readership, and to retain readers who come your page. They need to feel invited into your world, personally. There are several ways to do this. First, travel to other blogs and post comments. Aim for 10 comments a day; dedicate half of them to commenting on blogs of people you have had no previous contact with, and half of them to commenting on blogs that are run by your readers. Second, don’t be afraid to share personal stories in your blog. Get off track and take time to talk about yourself at least once a week. Finally, make sure you are posting regularly. If you do not post on a regular basis, your readers will lose contact with you and lose interest in your blog.
Blogging is really just journaling publicly, and with a purpose in mind. Even if it is business related, it should be a conversation between you and your readers. The more interactive and interesting the conversation, the more your readership will grow. Dedicate yourself today to reaching a new audience, and finding ways to speak to their needs.